Desire Thompson of VIBE noted that Del Rey channeled her inner Jessica Rabbit in the 1960s social-scene video for the promotional single. NME called the video "typically sumptuous", heavy on the product placement. The video contains "bright red floral imagery, California landmarks name-checked, reckless automotive shout-outs, old Hollywood imagery and cinematic glamour, some epic lipstick". Directed by Anthony Shurmer the video was filmed in the Rivoli Ballroom in London's South end. Music video ĭel Rey in a promotional photograph taken during the filming of the music video for "Burning Desire".Ī promotional video for "Burning Desire" appeared online on Valentine's Day of 2013, featuring Del Rey as her usual lounge singer persona, interspersed with snippets of the Jaguar F-Type. It's just good to know now, with people like Jaguar and working with them, that I'm not the only one out there with such strident, creative beliefs. I do believe you create your own life path and that you will be rewarded for following your passions - and sticking to it. Breathless pants and groans begin the track. "Burning Desire" is a tragically-themed love song, with the lyrics: "I drive fast, wind in my hair/ I push it to the limits/ 'Cause I just don't care". The song is composed by Del Rey and Justin Parker, co-author of the bulk of Born to Die. To promote the photoshoot, she sang "Burning Desire" at the Paris Motor Show, wearing red lipstick and a white sundress. In 2012, Del Rey was named the new figurehead of the latest brand of the Jaguar F-Type automobile.
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